Recently I read the book Eat Mor Chikin: Inspire More People
by S. Truett Cathy, founder of Chick-fil-A. It’s an inspiring story, filled with wisdom for both business owners and non business owners alike.  Maybe later I’ll do a more complete review. For now I just want to talk about one chapter that I thought was particularly insightful.

Chapter ten of this book is called Crisis and Purpose. On the surface it’s just an account of a period of time when  the financial future of the business, because of the economy and things happening in the industry,  was beginning to look bleak.  But the true message of this chapter is found in it’s title.

In the face of possible financial trouble, Truett and his team took some time away to  take a good look at the business and what needed to be done to keep them on a successful track. What they came away with was not a powerful  new strategy or impressive new marketing schemes. They came away with a clearly identified purpose.

That’s it.

That was their road to success.

A clearly identified purpose, and a resolve to make all decisions in light of, and for the accomplishment of that purpose.

You may be thinking “Well that’s sweet, they have a purpose, but purpose doesn’t pay the bills.” But what they learned, and what I want to share with you today, is that knowing our purpose in any given venture is what will drive you toward success.

I make it a point to learn as much as I can about the things that are important to me, from home schooling, to godly womanhood, to running a home- based business and several topics in between. I’ve heard and read that in order to be successful you must know your “why”. This is true in anything we do, whether losing weight, getting out of debt, or any other personal endeavor.  Knowing why you want to do something that takes commitment and hard work will serve as a motivator when things get difficult or boring.  Having a vision of what you will gain from this venture keeps you moving forward.

But knowing your “Why” can do more than motivate you.

Knowing, articulating, and being true to  your specific purpose – what you hope to accomplish by doing a certain thing – will help you make purpose-targeted decisions. It will keep you from getting distracted, or even enticed into taking a step that pulls you away from your chosen course.  It will help you to say “no” to opportunities that don’t line up with your purpose, and focus on those things that are directly in line with what you are trying to accomplish.

Over the next three weeks, I’ll take this concept and apply it to three areas that we address on my website; home making, home schooling, and home business. I’ll have those posted for you right here on Wednesdays, so be sure and check back with me. If you want me to remind you, join me on FaceBook. See you then!


Beth Cranford

Making purpose-targeted decisions every day

More Articles in this series:

Purpose-Targeted Decision Making-Homemaking

Purpose-Targeted Decision Making; Home schooling

Purpose-Targeted Decision Making; Home Business


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