Are you enjoying meeting my friends? I hope they are sparking some ideas for you and helping you get a better idea of what business model might work for you.
Today I have my good friend, Beth Jones. She’s a gifted teacher, coach, and speaker. I remember the day she responded personally to an email I had sent her. I felt so honored! Now I’m honored to call her my friend.
Here’s Beth, answering some questions about public speaking.
What are the basic start-up costs?
You’ll first need to buy your domain name. I highly recommend using your own name with a .com (for example: bethcranford.com) If you can’t use your name because the .com is already taken, try using your middle initial with your name such as BethMJones. I had to buy a .net because BethJones (.com) was already taken.
Here are some costs you can expect:
- Domain name (from $3.98 at Cheap Domain Names, Host Gator $12.95 a year).
- Domain hosting. I recommend MomWebs. I’ve used them since I started my biz online. They are trustworthy, reliable and efficient. I’d appreciate you using my affiliate link on this page: http://www.bethjones.net/my-fave-things/
- Theme for your website. This can be free or you can pay for one you really love. The most important thing is that you love the way it looks. If you don’t like the way it looks, you’ll dread going there and won’t want to work there, which will affect your success!
- Facebook business page. (no cost)
- I believe you also need Twitter & LinkedIn. (no cost)
- A Bible that you are reading and studying. I use the Woman’s Study Bible by Nelson – under $12. http://www.amazon.com/The-Womans-Study-Bible-Edition/dp/0718018176
- A couple of beautiful outfits to speak in. Your appearance affects the way you feel about yourself, which impacts your speaking. Try sales at Kohl’s.
- Travel costs unless they are covered. This varies, whether local or out of state/nation.
For online speaking, here are some basic costs:
- Domain name and website hosting-mentioned above
- Your computer, laptop or Ipad. (Best Buy Toshiba laptop- under $600)
- A good headset with a mic if your laptop or computer needs a headset mic. I use Logitech mics from Walmart (under $25). Others recommend the Snowball.http://bluemic.com/snowball/
- A webinar program if you plan to do webinars. There are free ones and paid ones online.
- Blog Talk Radio (BTR), Talkshoe or podcasting equipment. Talkshoe is free to use. BTR is free unless your show is over 30 minutes. Podcast equipment varies in cost.
What ongoing costs can I expect?
- Gas and/or travel expenses for where you’ll be speaking
- Continuing education such as speakers training. This cost can vary. The Sought After Speakers Summit speakers’ training I just atttended in Los Angeles, CA, was approximately $1400, which included the training, air fare, hotel room & food from Thursday to Sunday.Other trainings are local or online, which will be much less expensive for you. Remember you can deduct all these expenses from your taxes as a business expense!)
What skills are required?
I believe these are the only necessary skills:
- God’s calling and anointing to speak
- You saying yes to God – a desire to speak and be used by Him
- At least a little speaking gift/skill. Your gift and skill can grow.
Tell me about the learning curve and Income potential?
The more you speak, the better you get…and the more experience and confidence you gain, the more income potential you will have.You will make mistakes from speaking. You learn from them, get up and speak again!
Contrary to what some people tell you, I don’t think you should just speak anywhere. Some opportunities won’t be within your niche and wouldn’t be fruitful and/or profitable for you.
As a beginner, you may have to speak free of charge to gain experience and credibility. Then you can begin charging for your speaking. That figure is up to you. Canadian speaker Sheila Wray Gregoire gives a good rule of thumb for the different levels:
- Just starting and wanting speaking experience- $75 for one day, 1 session retreat, $150 for 1 day retreat, 2 sessions
- Established speaker (intermediate) – 1 day, 1 session retreat $350; 1 day, 2 sessions -$500
- Advanced speaker – 1 day, 1 session $600; 1 day, 2 sessions $850.
- Some professional speakers make anywhere from $5,000 to $25,000 per speech. There’s really no limit to what you can make!
My advice is to speak as much as possible, wherever God opens the door and He tells you to speak. Becoming a professional public speaker takes a life time of learning, and there’s always room to improve and grow.
Ziz Ziglar said, “You were born to win but to be a winner, you must plan to win, prepare to win, and expect to win.”
What are the time requirements?
The beauty of having your own business is that you are the CEO and boss and can work whenever you want to. You can set your own schedule. It’s extremely flexible.
In working with event planners, they often have a specific day/time in mind for you to speak at an event. Find out what day and time they are planning this, and then if it’s convenient for you, plan accordingly.
When you speak somewhere, you will need plenty of time to drive or fly there. Airlines can have delays or cancelled flights, so consider flying in the day before just to make sure you don’t miss your speaking time!
After you speak, you may want some down time for a couple of hours at least or another night at the hotel to rest, relax or enjoy your travel area before you drive or fly home.
Can you give us a picture of a “typical week”?
I don’t have typical weeks! 🙂 But here’s an idea of what last week looked like for me:
- Quiet times with God in morning or at night as needed
- Bought airline ticket online on bookingbuddy.com
- Packed for trip
- Oldest daughter Heather took me to airport.
- Flew to Los Angeles, CA for Sought After Speaker Summit speakers’ training – I flew out Thursday morning and returned home Sunday afternoon
- Blogged about speakers’ training (still doing this)
- Worked on speaking presentation for Google+ virtual event
- Throughout week, did usual chores – washed dishes, laundry, cooking, etc.
What are the general pros/cons?
The biggest pro is that you are doing what God has called you to do and to be. I feel most alive when I am traveling and speaking somewhere. It energizes me to speak at live events, on a stage. I can’t really explain it, but my speaker friend Rochelle Valasek relates. It’s almost like a spiritual high. You know you were created to do this!
Other pros are connecting and networking with the women, traveling new places and meeting new people, being paid to speak, gaining confidence, and learning new things.
Beth Jones is an International Speaker, Author, and Coach, residing in Kansas City, MO. She’s the wife of 20 years to Ray Jones, and mom to their 3 beautiful daughters. Her mission is equipping women to use their gifts for God, doing what they love and prospering in every area of life.
You can find out more about Beth’s speaking at www.BethJones.net.
Connect with her on her Facebook biz page at facebook.com/BethJones.net.